Revenue Execution

Conduct a comprehensive assessment of your current end-to-end revenue processes, sales strategies, and overall business model. Identify strengths, weaknesses, and areas for improvement in the existing EMEA revenue execution framework.

Evaluate and optimise the sales process. This may include refining lead qualification, improving the sales funnel, and pipeline management / forecasting accountability. Assess how your sales teams sell now in relation to your prospects buying cycle, and recommend any enhancements to that execution.

Review key performance indicators (KPIs) and reporting mechanisms to monitor the effectiveness of revenue execution strategies. Advise and recommend how to build a culture of high-performance through deep analysis and accountability.

Review and enhance demand generation strategies to identify high-quality leads. Review targeted campaigns, leverage content marketing, and optimize digital channels to attract and engage potential customers effectively.

Work on defining and refining customer segments, including ideal customer profile, to enable more targeted marketing and sales efforts. Tailor strategies for different customer groups, ensuring that marketing messages and sales approaches resonate with each segment and market.

Develop strategies to maximise revenue from existing customers through effective cross-selling and upselling. Identify opportunities to introduce additional features, services, or higher-tier plans to current customers.

Develop and implement strategies to reduce customer churn and improve retention rates. This may involve implementing customer loyalty programs, gathering feedback, and addressing customer concerns proactively.

Identifying the highest-quality Sales Leadership and Sales talent for your company's culture is critical. And once in place, setting them up for success. I will review the hiring process, and development programs to ensure that your team are equipped with the necessary skills and knowledge to navigate your targeted EMEA markets.

Evaluate your approach to partnerships with strategic partners, technology partners, resellers, and VARs. I will recommend proven EMEA partner development strategies to enable improved partner lead generation and revenue.